for distribution partners
eQ-3 consequently focusses on the cooperation with partners. Without direct distribution to end customers, partners are especially important for marketing the different product lines by eQ-3.
eQ-3 does not sell directly to end costumers. Therefore, there is no competition with our partners at any point. The trade channels and consequently a large number of area, mail order and online trading partners are supplied directly from the own eQ-3 group logistics centre in Leer/Germany. In order to supply local distributors and specialist retailers, we have one of Europe’s largest electric wholesalers at our disposal. eQ-3 is currently establishing a new technical regional distribution to be able to support local distributors and craft businesses on site. In cooperation with the field service of our wholesale partner, active sales promotion is offered.
To support its partners, eQ-3 has established strong programs that are constantly expanded. eQ-3 is open to suggestions and ideas from partners for further advancements. For the sales promotion of Homematic and Homematic IP, there is a wide range of materials exclusively available for our partners - for the Point of Sale sector as well as for direct communication. Trainings for technology and sales staff also accelerate the success with Homematic and Homematic IP. Additional sales-promoting marketing measures reduce the required investment while starting as authorised partner. In addition, qualified technical support in German is available at the headquarters in Leer. And thanks to the close proximity to the R&D department of eQ-3 it is available at every required depth of technical know-how.
eQ-3 can react to the requirements of it’s partners in an extremely flexible way by means of a combination of product management, project management and development in Germany and its own manufacturing facility in China.
By means of optimised processes for customer-specific adaptation of products, eQ-3 can flexibly offer any “private label” quantities. The eQ-3 products therefore supplement your product range and can be integrated into your marketing and sales concepts according to your CI with your own logo. The device labelling, modification of nameplates and user manuals as well as individual customisation of gift boxes in terms of colours, design and materials can be implemented in a cost-effective way thanks to the own production plant in China. eQ-3 can be distributor and fulfil any related processes or legal requirements for you. Also marketing forms are offered, where eQ-3 is not directly appearing.
Furthermore, products can be modified in accordance with your requirements and therefore offer properties and performance characteristics that provide real differentiation from standard products on the market. eQ-3 develops and produces large-scale consumers’ as well as individual products and offers customised solutions all along the line. On the basis of an existing product and the available, proven basic technology by eQ-3, customers are offered the best quality and a very low level of risk next to fair market conditions for consumer markets.
Benefits for system partners
System partners offer hard and software, online-services and other services that complement Homematic in whole home solutions. The full range of eQ-3 products and developing tools are available for them. System partners can use the CCU2 Central Control Unit software for free with the OCCU SDK and, however, enter new markets.